AI Product & Strategy Consultant
Make better product bets when the answer isn't obvious.
I help founders and product leaders decide what to build, where AI adds value, and what to test before investing further.
I also work with product leaders and teams to make AI useful in their everyday work, building practical workflows and the confidence to use them.
Most recently Principal PM, AI at Envato · Previously LawVu, Xero and Trade Me
Book a conversationHow I can help
Land your next product bet
Take a new product bet to market with a dedicated lead, or get senior advice on a specific question: whether to build, where AI belongs, or whether it’s good enough to ship.
Explore product betsGet more from your AI tools
You have Copilot, Claude, Codex or Cursor, but they aren’t saving you much time yet. Coaching or a team session on your real product work gets you going.
Explore coaching and team sessionsTestimonial
“I signed up with Suhel for AI coaching and it has changed my work completely.
In just two weeks and three sessions I have gone from feeling like a complete novice to setting up an AI operating system … and I'm feeling so much more confident and productive.
More importantly I now have more time to spend on the people I lead and the work that matters.”
Ways to work together
New Bet Lead
A dedicated lead for your next product bet, from shaping through to market.
Advisory and focused work
Senior judgement on a specific product or AI question, hourly or for a defined scope.
Individual coaching
Get more from your AI tools in your own product and leadership work.
Team enablement session
Get your product team going with the AI tools you already have.
Selected experience
Experience from previous product and leadership roles.
Envato- Took GenAI image, video and audio capabilities from Labs into the core product, including model evaluation and quality/cost trade-offs. Applied AI to customer research, analysis and product decisions.
LawVu- Shipped GenAI legal workflows and led AI/search product work across discovery, retrieval, positioning and monetisation.
Xero- Led product strategy and teams for core small-business workflows across Invoicing and Projects.
Trade Me- Led data-science product work across search ranking, recommendations, predictive pricing and automated valuations.
Building got easier. Knowing what to build didn’t.
As AI makes prototyping and delivery cheaper, choosing what’s worth learning matters more. I start with the decision, then choose a useful way to test what we believe: a customer conversation, analysis, a prototype or something people can use.
Sometimes building is the quickest way to learn. The choice also needs to account for customer disruption, maintenance, trust and whether we can tell what worked. We use the evidence to decide what to do next.
A product decision to make, or AI to put to work?
Book a conversation about your product direction, coaching or practical help for your team. We’ll discuss what you need and whether I can help, then agree any paid work separately.
Book a conversation